New Business Startup: In 1996, the NASCAR® Cafe launched its first location in Myrtle Beach, SC, followed by sites in Daytona, Orlando, Nashville, Sevierville, Las Vegas, and Greensboro. Initially part of the startup team led by Harold Pierce, Gibson later worked with the venture as a client through iMAGE 500 inc, where his team oversaw theming for all NASCAR Cafe locations.