William D. Gibson


Professional Profile:

Innovator, Entrepreneur, Educational Equity, Positive Social Change. Seasoned people leader with 25+ years of blended nonprofit and private sector experience. Leader of innovation strategies, entrepreneurship, CBO collaboration, and disrupting educational inequity. Known for strategic leadership and execution, building cohesive teams that thrive, solving ambiguous problems at scale, busting silos, place-based economic development, and driving process alignment across large, complex organizations. Dedicated to programs celebrating DEIB and change for the greater good. People and culture leader—builds and leads diverse, high-morale teams. United States Marine Corps veteran.


Core Skills and Values:

  • Entrepreneurship, innovation, and design thinking

  • Diversity, Equity, Inclusion, and Belonging

  • Advocacy and community engagement

  • Cross-functional leadership

  • Strategic planning and measured impact

  • Visionary and change agent

  • Program development and management

  • Asset-Based Community Development

  • High integrity; fosters trust and collaboration

  • Solid communicator and public speaker


Career:

President & CEO, Helping Education (Raleigh and Charlotte, NC) — 2022-present

Promoting educational equity and advancing learning outcomes focused on underserved communities. Served as the President and CEO (board title change from Executive Director) and led a diverse staff of more than 70, headquartered in Raleigh, NC, with a regional office in Charlotte, NC.

  • Developed and launched a $15M initiative to reach 50,000 students in 5 years across the state of North Carolina, focused on early childhood development and designed to disrupt high per-student cost structures and barriers to advancing literacy development

  • Grew organizational budget from $1.5 to $2.9M in less than 2 years ($4.9M projected in 2024/2025 fiscal year), focusing on aligning organizational structure and strategic priorities to scale the organizational impact across North Carolina (serving Charlotte-Mecklenburg, Guilford, and Wake County school districts, and more than 13 counties through HelpingNC) and expand program impact in New York City

  • National Pacesetter Award recognition for our leadership of the WakeTogether initiative in 2023 for WCPSS

  • Oversaw high-level day-to-day operations—overall staffing, personnel policies, budget development, financial oversight, and DEI initiatives and policies; Supervision of C-Suite and designated VP-level executives

  • Marketing/communications and branding initiatives; rebranded organization to Helping Education in 2023

  • Promoted strong organizational culture and employee retention, developed HR team, guided advancement/fundraising, and fulfillment of mission

  • Addressed critical areas of organizational growth and development that align resources for impact and sustainability

  • Conducted organizational readiness assessment for the board in first 90 days; identified and recommended significant needed corrections across the organization

  • Identified and reported significant financial management, organizational, and leadership issues and collaborated with the board to address them with the highest level of attention

  • Restructured organization and aligned resources to improve operational efficiencies

  • Established internal controls and financial management systems to improve student impact from every dollar raised

  • Led season of strategic planning to identify and implement new strategic priorities focused on removing barriers and challenges around the implementation of learning interventions

  • Improved organizational culture to bolster employee retention, open up opportunities for upward mobility, and rolled out the organization’s first employee benefits package

  • Prioritized a culture of innovation to reinforce deep listening, data analysis, and contextual problem-solving for positive social change

Chief Strategy Officer & Managing Partner, Sustineri Group, Inc. (Seattle, WA) — 2021-2022

Leveraged 25+ years of experience in social innovation/entrepreneurship, serving as the chief strategy officer and managing partner of a full-service consulting firm focused on positive social change.

  • Committed to programs that foster entrepreneurship, social impact, place-based development, and centering BIPOC, women, and underserved voices; helped organizations design and implement strategies for long-term social impact

  • Nonprofit development, including strategic planning, board development, training, and team collaboration

  • Executive coaching, mentoring, and development of team cohesion around programs that foster positive social change 

  • Published SUSTAINABLE ENGAGEMENT: Strategic Planning for Positive Social Change (released May 16, 2022); Basis for a strategic approach to sustainability and social impact.

UMC Innovation, Social Justice, and Community Development — 2001-2022

Executive leadership in The United Methodist Church guiding advocacy, social justice initiatives, and positive social change:

Executive Director | Innovation and Vitality (Greater NW Area) — 2015-2022

Headquartered out of Seattle, WA, and a key member of the Greater Northwest Area leadership team (Alaska, Idaho, Oregon, and Washington). Through the lenses of innovation and entrepreneurship, led a diverse team of directors, associate directors, and coordinators in deepening investments for social change across the Greater Northwest.

  • Developed, administered, and managed a $42.7M budgetary grant fund across three regions, which included Alaska, Idaho, Oregon, Washington, and small parts of Canada

  • Responsible for 41 place-based nonprofit projects, including staffing, funding, consulting, and performance monitoring; community collaboration, affordable housing, social enterprise, workforce development, and education support

  • Change agent in a large, historical institution—drove organizational alignment, process improvements, and established granting criteria, resulting in a dramatic reduction in project cycle from 24 mos down to 3 mos

  • Developed a 5-year funding model and created an evaluation methodology, resulted in funding 35 new community-based nonprofit projects; opened up a recruitment pipeline for national/global leaders

  • Translated strategic community empowerment goals into organizational strategy, resulting in 58% of all initiatives led by BIPOC decision makers (53% women) in an organization which is 94% white

  • Oversight of large program and team with $3.7M operating budget

  • International speaking, consulting, and presentations in Seoul, Korea; Belfast, Ireland; and London, England—topics: innovation/entrepreneurship, metrics, failures/learnings/pivots, and impact

Senior Director, Community Development (Greensboro, NC) — 2007-2015

Elevated marginalized and BIPOC voices and LGBTQIA+ advocacy. Focused on problems of hunger and poverty, homelessness, positive social change, and creating a safe space for multicultural community development.

  • Founded CBO to elevate marginalized voices across communities of poverty. Collaborated with the “Poor People’s Campaign” in lobbying events to influence legislation

  • Led fastest growing place-based community development project in region; ~$825,000 toward strategic campaigns to fight poverty and empower people of color and LGBTQIA+ communities

  • Encouraged collaboration across city council, police department, and regional nonprofits to create political will/stakeholder engagement

  • Established funding through large donor cultivation, state, city, and foundation grants

Program Director, Community and Economic Development (Charlotte/Greensboro, NC). — 2001-2007

Launched two CBOs between 2001 and 2007, focused on community development with underserved communities facing several challenges: racism/discrimination, addiction, homelessness, and poverty.

  • Community organizing, vital partnership cultivation, and place-based economic development

  • Consulted on halfway house development for individuals who suffer from addiction, resourcing staff and residents

  • Developed a program in concert with the school district to keep at-risk teens engaged and in school

Chief Executive Officer, iMAGE 500 inc. (Charlotte, NC) — 1995-2003

Founded the company; specialized in design, image marketing/branding, business development, corporate communications, and creating a culture where teams could thrive. Worked with clients such as Bank of America, NASCAR, Husqvarna, R.J. Reynolds, Shop-Vac, M-80 Entertainment, and more. Also focused on multiple startup ventures.

  • Branding, public relations, video production, graphic design, sports marketing, and strategy development for communications and progress narratives

  • Strategic planning, product development, program implementation, and startup ventures

  • Launched M-80 Entertainment, Inc.; developed business plan, team, and procured VC investment funding; technical innovation

  • Negotiated distribution channel for innovative technology product (interactive trading card) and personally debuted the product on QVC; held design patent

  • Developed innovative promotional product focused on memorization for elementary student learning; supervised rollout, established distribution channels, and branding/marketing; held design patent

  • iMAGE 500 inc was the result of a rebranding strategy of Steadman-Gibson Corporate Design, Inc., co-founded in 1989 with a business partner; served as Vice President of Marketing from 1989 to 1995

  • Responsible for seven startups ranging from a national restaurant chain to a brand/clothing line to a patented promotional tool — procured VC and angel investor funding, developed business plans/models, and recruited teams

  • Most notable startup examples include: Kick Axion® Apparel (1995), the NASCAR Cafe® (1996), M-80 Entertainment, Inc./Power Up™ Trading Cards (2000), and Memory Cross, Inc./MemoryCross® (2008)

Platoon Sergeant, Squad Leader, and Career Planner/Retention (U.S./Intl.) — 1985-1996

Served in the United States Marine Corps and Reserves, joining to pay for college education.

  • Graduated boot camp at Paris Island, SC, followed by Infantry Training School, Camp Lejeune, NC

  • Served at Camp Lejeune, Twenty-nine Palms, CA, and in Okinawa, Japan

  • Veteran of Operation Desert Shield/Desert Storm

  • Served in Operation King’s Guard, Honduras, Central America; received an accommodation from the Honduran Government for exemplary leadership

  • Primary MOS, 0311 (Infantry); served as a Squad leader, Platoon Sergeant, and Career Planner: Rifle and Pistol Expert

  • Honorable discharge in 1996 from Reserves. Rank: Sergeant (E-5)


Additional Qualifications:

  • Advisory Board Member, Customer Experience Program; Tombolo Institute Bellevue College (2021-present)

  • Advisory Board Member; Women-Sew Global Foundation (2020-present)

  • Adjunct Professor, Doctoral Dissertation Advisor; George Fox University (2014-2020)

  • Co-Active Coach; Certificate, The Coaches Training Institute, Portland, OR (2016-present)

  • Reynolds Leadership Academy Fellow; Center for Creative Leadership, Greensboro, NC (2011-2014)


Publications:

Gibson, W. D., “The Importance of Good Stewardship in Philanthropy,” Blog Post (December 16, 2024). Link: Read Article

Gibson, W. D., “Innovation in Place-Based Development: Advancing Economic Mobility and Shaping Policy,” Blog Post (December 9, 2024). Link: Read Article

Gibson, W. D., “Breaking Barriers with Books: The Transformative Power of Early Childhood Literacy in Achieving Lifelong Success,” Helping Education, (October 2024). Link: Read Article

Gibson, W. D., “Flipping the Script on Childhood Illiteracy,” Helping Education, (September 2024). Link: Read Article

Gibson, W. D., “Reading is Rocket Science,” Helping Education, (August 2024). Link: Read Article

Gibson, W. D., “The Power of Policy in Transforming Education in North Carolina,” Helping Education, (May 2024). Link: Read Article

Gibson, W. D., “The Critical Role of Learning Interventions: Disrupting Educational Inequity,” Helping Education, (June 2023). Link: Read Article

Gibson, W. D., “Early Childhood Development through AFACE Programing,” Likewise Media, Helping Education, (November 2023). Link: View Video

Gibson, W. D., “Social Innovation as a Cornerstone of Sustainable Engagement,” Sustineri Group, (May 2022). Link: Read Article

Gibson, W. D., Lewis, L. (Ed.), Sustainable Engagement: Strategic Planning for Positive Social Change, BookBaby Publishers (2022).

Gibson, W. D., “Building Teams That Thrive,” Sustineri Group, (January 2022). Link: Read Article

Gibson, W. D., “Understanding and Accessing Nonprofit Market Segments,” Sustineri Group, (December 2021). Link: Read Article

Gibson, W. D., “The Entrepreneurial Spirit: A Catalyst for Success, Culture, and Social Change,” Sustineri Group, (August 2021). Link: Read Article

Gibson, W. D., “Shift Happens: The Value of Unlearning and Relearning,” GNW Communications, (November 13, 2018). Link: Read Article

Gibson, W. D., “Breaking Down Walls: Reframing Affinity,” GNW Communications, (August 6, 2018). Link: Read Article

Gibson, W. D., “It’s Time to Innovate for Change,” GNW Communications, (June 16, 2018). Link: Read Article

Gibson, W. D., Voices of the Imago Consumere: The Dialogic Formation of Christian Identity in American Consumer iCulture, George Fox University, Doctoral Dissertation, (2012).


Education:

Harvard Business School — Executive Certificate Program

Executive Certificate of Specialization in Entrepreneurship and Innovation (Online); Credential ID 10932957 (2022)

George Fox University, Portland, OR — Doctorate

D.Min., Semiotics/Future Studies, Social and Technological Advancement; Dialogic identity formation in American consumer iCulture (2012)

Duke University, Durham, NC — Master’s

M.Div., Social Entrepreneurship focus (2008)

East Tennessee State University, Johnson City, TN

Graphic Design: Marketing focus