Articles, Publications, Case Studies, and Interviews

The Long Game: Why Doing Good Rarely Looks Impressive at First
William Gibson William Gibson

The Long Game: Why Doing Good Rarely Looks Impressive at First

The Buddhist monks’ long walk toward Washington, D.C. has quietly captured the attention of many—and reminded me of something important. There are moments in our shared life when progress does not arrive with urgency or spectacle, but through movement that is slow, deliberate, and sustained. Real change often looks less like a breakthrough and more like a long walk—taken step by step, without certainty about how far the road will stretch ahead.

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Collective Responsibility in Uncertain Times
William Gibson William Gibson

Collective Responsibility in Uncertain Times

There are moments in our shared life when something cuts through the noise and reminds us how fragile the human project really is. This is especially true in times of moral tragedy—through loss, grief, a collective pause, or the experience of broken justice. When the ground feels unsteady, certainty can feel reassuring. This is where the myth of singular leadership takes hold.

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Flying High
William Gibson William Gibson

Flying High

There was a season of my life when I spent a lot of time on airplanes. Flying across Oregon, Washington, Idaho, Alaska, and parts of Canada, you cover vast stretches of land. The Greater Northwest reveals mountains, rivers, forests, wilderness, and long expanses where towns appear only as small clusters of light. If you’re paying attention, something happens up there at 30,000 feet. The world you left behind—meetings, deadlines, titles, expectations—shrinks. What felt heavy begins to loosen its grip.

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Be Kind. Do Good.
William Gibson William Gibson

Be Kind. Do Good.

The United States of America has always been an experiment—one built on lofty ideals but marred by deep divisions. Slavery, racism, and systemic inequities have long been part of our story. We’ve had moments of progress toward justice and equality, but today it feels like many of those gains have been rolled back ten steps. I fear that the promise of the American experiment is at risk—not because our ideals have changed, but because we have stopped choosing to live them out.

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When Our Young People Lose Out, We Lose Out
William Gibson William Gibson

When Our Young People Lose Out, We Lose Out

Last Monday, our Boys & Girls Clubs of Greater High Point received news that no youth-serving organization ever wants to hear: our federal Title IV funding through the 21st Century Community Learning Centers program has been put on hold by the current administration. As I shared with the High Point Enterprise in this article, this pause threatens vital services for some of our community’s most vulnerable kids.

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Why Every Young Person Deserves a Champion
William Gibson William Gibson

Why Every Young Person Deserves a Champion

Every neighborhood has a child standing at the edge of possibility—waiting not just for opportunity, but for someone to believe in them. Opportunity is not a given for too many young people in underserved communities. But belief? That can change everything.

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What the Data Can’t Tell You About Community Impact
William Gibson William Gibson

What the Data Can’t Tell You About Community Impact

Data has become the go-to currency for proving progress in an age of dashboards, impact reports, and heat maps. We chase metrics with urgency—percentages of improvement, test scores that inch upward, budget efficiency models that tell funders their dollars “worked.” And yes, numbers matter. But data, on its own, is profoundly incomplete.

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Unboxing Adversity: My New Book Is Almost Here
William Gibson William Gibson

Unboxing Adversity: My New Book Is Almost Here

I’m thrilled to announce the upcoming release of my new book, The Box: How the Gift of Adversity Shapes Growth, Innovation, and Transformation. This book is a deeply personal and practical exploration of how the challenges we face—what I call "the box"—can become the fuel for our growth and reinvention. It’s about more than just bouncing back. It’s about breaking out.

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Time for a New Play: Driving Innovation in the Nonprofit Sector by Turning Disruption into Opportunity
William Gibson William Gibson

Time for a New Play: Driving Innovation in the Nonprofit Sector by Turning Disruption into Opportunity

In a time of compounding challenges—economic instability, systemic inequities, and technological acceleration—the nonprofit sector is being called to evolve faster and more effectively than ever before. Traditional models of service delivery, funding, and impact measurement are being pushed to their limits. But for organizations willing to embrace disruption, this moment is also ripe with opportunity.

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Navigating Uncertainty: How Businesses and Nonprofits Can Adapt to a Shifting Economic Landscape
William Gibson William Gibson

Navigating Uncertainty: How Businesses and Nonprofits Can Adapt to a Shifting Economic Landscape

The world of business and nonprofit organizations is no stranger to adversity. Leaders in both sectors continually adapt to market fluctuations, funding challenges, and shifting consumer and donor behaviors. However, the current economic landscape presents an especially complex set of unknowns, fueled by trade uncertainties, rising tariffs, and the looming threat of reductions in federal funding. For many, the question isn’t just how to grow—it’s how to survive.

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A Legacy of Inspiration; a Call to Action: Dr. Martin Luther King Jr.
William Gibson William Gibson

A Legacy of Inspiration; a Call to Action: Dr. Martin Luther King Jr.

As we honor the life and legacy of Dr. Martin Luther King Jr., I find myself reflecting deeply on his enduring impact—not just on our nation but on my own journey as a leader and advocate for positive social change. Dr. King’s words and actions have served as both a compass and a rallying cry, illuminating the path forward even in the face of adversity.

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Transforming Nonprofits with AI: Streamlining Operations and Maximizing Impact
William Gibson William Gibson

Transforming Nonprofits with AI: Streamlining Operations and Maximizing Impact

In a world where efficiency drives progress, nonprofits face a growing demand to deliver high-quality services and social outcomes with limited resources. This is where AI can offer benefits—a game-changing tool that can empower nonprofits to achieve more, whether it’s optimizing day-to-day operations or enhancing strategic planning. As I’ve researched how AI is being adopted across the nonprofit sector, I’ve come across key areas where these technologies are making a meaningful difference.

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The Importance of Good Stewardship in Philanthropy
William Gibson William Gibson

The Importance of Good Stewardship in Philanthropy

Stewardship lies at the heart of effective philanthropy. It encompasses the ethical and strategic management of resources entrusted to nonprofit organizations by donors, foundations, and stakeholders. At its core, stewardship ensures that every dollar raised is maximized for impact, fostering trust and accountability while driving meaningful social change.

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Innovation in Place-Based Development: Advancing Economic Mobility and Shaping Policy
William Gibson William Gibson

Innovation in Place-Based Development: Advancing Economic Mobility and Shaping Policy

Innovation is often heralded as the lifeblood of progress, but nowhere is its transformative potential more evident than in place-based development. By focusing on localized strategies to address community-specific needs, place-based development enables economic mobility, fosters sustainable change, and influences policy in ways that ripple beyond the immediate region.

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Breaking Barriers with Books: The Transformative Power of Early Childhood Literacy in Achieving Lifelong Success
William Gibson William Gibson

Breaking Barriers with Books: The Transformative Power of Early Childhood Literacy in Achieving Lifelong Success

Early childhood development is a critical phase, setting the foundation not only for educational success but also for long-term economic stability and social well-being. Children who experience strong early learning environments, particularly in literacy, tend to perform better academically and go on to achieve higher economic mobility, which in turn disrupts cycles of systemic poverty. Central to this transformation is the development of reading proficiency by third grade, a milestone that research identifies as a primary predictor of long-term educational and career outcomes.

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Case Example: 50,000 Students in 5 Years Campaign
William Gibson William Gibson

Case Example: 50,000 Students in 5 Years Campaign

The following document represents a case for the 50,000 Students in 5 Years Campaign of Helping Education, designed to serve underserved students across North Carolina. This 8-page collateral piece targets funders and community partners, offering a case for the campaign initiative. It includes the following sections that make a case for the campaign: Strategic Priorities, Call to Action, Flipping the Script, Access and Capacity, Applied Learnings through Innovation, Distrupting High Per-Student Cost Structures, and Alignment with North Carolina’s Science of Reading Commitment.

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Early Childhood Development through AFACE Programing
William Gibson William Gibson

Early Childhood Development through AFACE Programing

This video highlights the early childhood development programs through the AFACE (Adult, Family, and Community Empowerment) Programs of Helping Education. Programs include Motheread/Fatheread, StoryExploring, and BABY (Birth and Beyond Years). Dr. Gibson and other staff highlight the power and impact of these programs.

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Reading is Rocket Science
William Gibson William Gibson

Reading is Rocket Science

The path to literacy is far more than just picking up a book and recognizing letters and sounds. It involves a deeply interconnected system of brain functions that allow us to decode words, understand their meaning, and synthesize information. Yet, despite the complexity of reading, far too many students, particularly those from marginalized communities, are not receiving the literacy instruction and interventions they need to be proficient…

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Flipping the Script on Childhood Illiteracy
William Gibson William Gibson

Flipping the Script on Childhood Illiteracy

The new documentary Sentenced (Unanimous Media),[1] narrated by Stephen Curry, confronts one of the most pressing and often overlooked issues in education today—childhood illiteracy. It was released on Peacock on September 16, 2024, and I watched it two days later. Produced by Stephen and Ayesha Curry, the film illuminates the dire consequences of not being able to read proficiently by the end of third grade.

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