Case Example: 50,000 Students in 5 Years Campaign
The following attached document represents a case for the 50,000 Students in 5 Years Campaign of Helping Education, designed to serve underserved students across North Carolina. This 8-page collateral piece targets funders and community partners, offering a case for the campaign initiative.
It includes the following sections that make a case for the campaign: Strategic Priorities, Call to Action, Flipping the Script, Access and Capacity, Applied Learnings through Innovation, Distrupting High Per-Student Cost Structures, and Alignment with North Carolina’s Science of Reading Commitment.
Call to Action Example:
A Call to Action: Let’s Flip the Script for 50,000 Students Across North Carolina
Dear Partners,
The path forward narrows sharply for a child who can’t read proficiently by the end of 3rd grade. Studies show these children are four times more likely to drop out of high school, with the odds even steeper for those from low-income families. When we lose a child to illiteracy, it’s not just their future that’s at risk—it’s the future of our communities.
Stephen Curry’s documentary Sentenced (Unanimous Media) makes this painfully clear. It reveals the tragic truth that childhood illiteracy can lock families into cycles of generational poverty and lost potential. It’s not just about reading; it’s about opportunity, hope, and justice. If we don’t act now, the true cost will be measured in dreams deferred, talents wasted, and communities left behind.
But there is hope.
With your partnership, we can rewrite this narrative for more than 50,000 students across North Carolina. This is more than an initiative—it’s a movement to equip every student with the foundational skills they need to thrive. Your support can shatter the barriers created by high per-student costs for underserved students and connect them with the strategies they need to succeed.
This is our moment. Together, we can transform not just lives but entire communities. Your commitment, whether through funding, resources, or advocacy, will create a ripple effect that changes the trajectory of future generations.
Let’s do more than hope for a better future. Let’s build it—one student, one book, one bright future at a time. Together, we are Helping Education.
Sincerely,
Dr. William D. Gibson
President & CEO
To access and view the entire case for the campaign, click the image below.
“50,000 Students in 5 Years Case — A North Carolina Literacy Initiative”
Content written by Dr. William D. Gibson
Click the image to download a PDF copy of the 8-page case.